special shapes

-can not use crop marks
-fold out pieces will all be made in an additional separate file.
-hand draw with pen tool the bleed marks. 3mm
-put safety barrier in on a separate layer.


-3mm bleed
-5mm safety
-fold marks

put all the 1mm mark fold lines in
-add in crop marks and save

-add 1cm to the next consientina to paste together

other fold catalogues- ensure all folds are consistent, make sure they do not buckle!!!!!!!

the folds will sit slightly off the centre to ensure that the outside fold will sit flush

Bound booklet notes

-HOW WILL IT BE BOUND?? (rings,stitched,glued)
- figure out how much you will need to leave for the bound(bind allowance)

eg. *you have an a4 page- mar in bleed and safety lines.
once you have the measurement for how big the bind will be mark it on your illustrator file and ensure that no printing occurs in this section.

for the reverse page, just reverse the file

Folded booklet notes


-get some a4 paper and create a template so you can see how it will work (and number the pages)

figure out:
-how many pages
-must be even numbers
-start with front and back files

-the back of the FRONT AND BACK FILES will be page 1 and 14
-next will be page 13 and 2
-next will be page 3 and 12
- next will be page 11 and 4
-next will be page 5 and 10
-next will be page 7 and 8 (middle of booklet)
-the back of 7 and 8 will be 9 and 6

-label what pages goes together
-this is called pagination
-ensure you make a test print to make sure all layout is correct
-fold lines are determined by the thickness of the paper used
-add fold marks and place them in the bleed
-SAFETY LINES must be placed in (use 5mmm safety line)
-set each page up as a single file with numbers in file name

cut booklet out all at once. make sure it is folded!

remember that the middle pages are smaller than the rest of the pages

for the outside cover you must extend it by 2-3mm (DO NOT MOVE YOUR SAFETY MARK)

if the paper used is thick you must add 2mm for fold line


-no pixels
-illustrator is vector (can create something tiny and then blow it up large and it works well)
-all presentation work is done in illustrator- specifically text

-it does not matter where you work on the page because you can select what you want to print from the page

semester 2- DDS

-DDS must be extremely accurate
-always pay close attention to the garment- stitching, closures etc
-always put centre lines in first, use template start at the top of garment


1) presentation and design development sheets
- digital DDS shows the colours, proportions

-range boards allow you to see the collection as a whole- see if the colours work well together, harmony etc
-can present range boards to clients to sell your collections

2)look books
-used for designers to sell to buyers
-use a photo (creative shot) and then the DDS to show the garment in detail

3)spec sheet
-DDS is used most commonly on a spec sheet
-usually black and white and not stylised
-its extremely detailed and accurate
-includes details like sizes, how to make it, descriptions, technical detail, grade
-spec sheet is handed in with pattern pieces
-spec sheets are used by production team, designer, pattern maker, digital designer, used as reference

4)costing sheets
-very technical
-all fabric and amount, fusing, trims, buttons, zips,
-how long the pattern took to make it
-the overal cost of making it
-costing sheet includes a simple DDS image of the garment- images speak better than words
-cost sheets are private in the industry- only high design level view them

5)trend prediction books
-DDS has shading, more detail
-more stylised, usually used in presentations
-basic indication of silhouette, style and the feel of each garment/collection
-used on websites
-used in portfolio

6) merchandising plans
-shops test out what their store with your new season will look, test the layout of the store

7) commercial patterns
-used on the front of the packet and for the instructions

shirt dds

-make all stripes one layer, so merge the layers and save
-i will be unable to change or update the file as the layers will be merged
- for rendering dds on computer DO NOT PUT DIAGONAL STRIPES ON THE BACK OF THE GARMENT- do not stripe the back (where the tag is)
either shade with a darker colour or leave

-dodge and burn tools are used to retouch and add shadows

-when ever rendering you MUST have a block colour on the inverse
- usually skin colour for the body

-work on a larger scale its better to decrease then increase the size on photocopy



-six boards
-fabric feelers
-visual diary
-concept board
perhaps in a box, made bag, special idea and must work with the boards
-how can i stand out and wow the tutors before they even open my boards??

assessment notes


-use the elements of design throughout the layout
-balance = the eye is drawn just above the centre of the presentation board
-asymetrical designs are younger and create a modern feel whereas symetrical boards are classic and older
- positive and negative space= the positive space is the dds and headings etc, negative is the spare space around it
-grounding= use a line or boarder to tie everything into eachother, balances the board

-Use a dark colour behind bright colour in order for the colour to stand out and increase the visibility
-usually use a mid grey as a black background is too harsh
-don't layer colours that are of the same value or similar hue, eg: greens and blues together do not work well
-blue is not a good colour to use on the board
-must have good boundaries on the boards
-red is the first colour the human eye sees
-do not use red near the descriptions as the designs should attract the attention of the viewer
-think about the feeling you want to convey= warm, cozy, soft or harsh cold and modern
-cool colours are "lazy" they don't attract much attention
-warmer tones stand out well against grey
-never use blue as text
-leave small text details in black


what have i learnt?

1) i have learnt how to use drop shadows and bevel effects in photoshop
2) how to correctly mount concept boards to make them appear more professional
3) how to resize canvas size on photoshop and create the proper measurements
4) how to save PDF files
5) how to create proper frames in photoshop








unfortunatly my scanner wouldnt allow me to change the dpi, and only allowed one type of possible scan (clearly i need a new scanner!) this is what i was able to do:

1) place fabric/ dds sketch into the scanner
2) close the lid and select colour mode and location to be scanned to
3) the image would appear on the screen and the only options available to change was its file type, eg. jpeg.

wrong layered pictures

Layers are important and an essential tool for graphic design as it allows the designer to place different images onto the same canvas with the opportunity to changes modes of transperancy, colour and filter. Different layers also allow one image to be easily organised and quickly changed as naming different layers saves time and stress for the designer as they are able to quickly find what area or aspect needs to be altered. Layers can also help add depth and dimension to an image, therefore creating a more interesting, realistic and unique piece.

Photoshop trial one

Blog 2. Sea of Shoes

Sea of Shoes captured my attention as liked the stark contrast of the black and white header and writing against the the colour exploding pictures found on her space. I find it creative how she incorporates two of her greatest loves, shoes and the sea. This inspires me to find links between my passions and for then to creativly express who i am through my blog. I found her blog to be easy to read and follow as she clearly displays a photograph and then a description or personal comment. Sea of Shoes covers personal clothing choices, street fashion and runway fashion. Her photos are of high quality and add a sense of professionalism and sophisticaion.

Visit Jane Aldridge at www.seaofshoes.typepad.com

Blog 1. Jak&Jil Blog

Tommy Ton is the photographer of JAK & JIL Blog documents fashion both on and off the runway, he explores street style, behind the scenes and 'model moments' through his high resolution photography. The first aspect of the blog that i found which captured my attention was the clean, simple and neat layout which created a sophisticated, yet user friendly feel which was predominantly conveyed through the large eye-capturing high resolution images. The photographs each display vibrant, interesting colours and hues which invite the reader to be apart of the image, to allow us to immerse ourselves in the individuality and uniqueness of each fashion piece and its location.

Personally I like how the photographs are extremely colourful and dramatic, displaying a "costumesque" feel, which i love, as it creates a heighted element of uniqueness and bravery in terms of owning and wearing a specific fashion look.

Visit Tommy Ton at www.jakandjil.com/blog

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